Choose your plan

Every plan is a fully customized plan built by a real coach, and it keeps getting customized as you change.

Basic

$129per month

A fully customized plan, reviewed and rewritten by your coach twice a month.

  • A plan built for you by a real coach, updated as you change
  • 2 coach check-ins per month
  • Macro tracker
  • Daily and weekly adherence scores
  • No open chat, but a quick way to reach your coach for plan changes, cancellation, lab requests, or anything else
  • 1:1 calls at $30 for 15 minutes
Start Basic

Core

$199per month

The same customized plan, checked and adjusted every week.

  • Everything in Basic
  • A weekly check-in
  • An AI food assistant that answers what to eat to hit the macros you have left
  • 1:1 calls at $30 for 15 minutes
Start Core

Elite

from $299per month

Near total access to your coach, priced around what you actually want.

  • Everything in Core
  • The AI meal planner
  • 24/7 chat access to your coach
  • One free 15 minute call a month, additional calls at $30
  • Video calls, in person sessions if you are local, and emergency coach access as add-ons

Elite starts at $299 and scales with what you want. You sign up, then have a video consult with your coach to agree the add-ons and the price up front. If Elite turns out not to be the right fit, you can be refunded or moved to a lower tier.

Start Elite

Your account is created first, then your coach builds your plan. You can change or cancel your plan through your coach at any time.

Create your account

Sign up, tell your coach how you eat, train and live, and your plan gets built from there.